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audience-hubs

# Audience hubs — HopSkipDrive

Playbook for the three primary **audience landing hubs**: Schools, Families, and CareDrivers.

## URL patterns

| Audience | Public path | CMS slug | Template (typical) |
|----------|-------------|----------|---------------------|
| Schools / districts | `/schools` | `schools` | General page — **b2b newsletter** |
| Families / caregivers | `/families` | `families` | General page — **no newsletter** |
| CareDrivers | `/drive` | `drive` | General page — **caredriver newsletter** |

Nav label for CareDrivers is **“CareDrivers”**; URL remains **`/drive`**. Do not create `/caredrivers` without product intent.

Related hubs (not this playbook’s primary clone set — still marketing pages): `/government-agencies`, `/nonprofits`, offerings under What We Offer.

## Typical content stacks (live CMS)

Clone from these; do not invent new module vocabularies when updating.

### Schools — `/schools`

1. **Text and Image** hero  
2. **Full width landscape** — How We Help  
3. **Landscape cards** — Why schools choose HSD  
4. **Central image carousel** — Ride management platform  
5. **Testimonials**  
6. Text header + **Steps cards** ×3 (safety)  
7. **Tabs** — student needs  
8. **Logos** — co-op partners  
9. **Locations** (collection)  
10. **FAQs**  
11. Contact **narrow cards**

### Families — `/families`

1. **Text and Image** hero  
2. **Landscape cards**  
3. **Ordered List With Image** — How it works  
4. **Testimonials**  
5. Text header + **external video** (safety)  
6. **Locations**  
7. **Cards overlapping image** — support needs  
8. **Product CTA** — app  

### CareDrivers — `/drive`

1. **Text and Floating Image** hero  
2. **Square Cards** — Why drive  
3. **External video**  
4. **Product CTA**  
5. **Tiles** — requirements  
6. **Testimonials**  
7. **Locations: Linked** (CareDriver)  
8. **FAQs**  
9. **Large text only link cards** — resources  

City-specific pages under `/drive/{city}` are **not** audience hubs — use `cms-edit://customer/location-pages`.

## Voice by audience

| Hub | Emphasize | Avoid |
|-----|-----------|--------|
| Schools | Safety, reliability, RideIQ / RouteWise AI™, district outcomes, equity of access | Consumer app-only tone |
| Families | Trust, how it works, safety, app | Dense B2B jargon |
| CareDrivers | Requirements, earnings narrative, resources, apply path | District procurement language |

Use brand terms: **CareDriver**, **RouteWise AI™**, **RideIQ**, **supplemental transportation**.

## Reference pages

| Path | Clone when |
|------|------------|
| `/schools` | District / co-op / school-facing hub or major redesign |
| `/families` | Caregiver / parent hub updates |
| `/drive` | CareDriver marketing hub (not a single city page) |

Also useful adjacent clones: `/safety`, `/supplemental-transportation`, `/caredriver-resources` (resources, not the primary hub).

## Workflow

1. Read `cms-edit://customer/pages` for general page rules  
2. Open the hub: `cms-edit open --page-slug /schools` (or `/families`, `/drive`)  
3. Prefer **editing existing components** in place over wholesale replacement  
4. When restructuring, `task-clone-page` from the same hub as a draft sandbox (`indexed: false`) first  
5. Keep **one primary orange CTA** per section; forms/HubSpot IDs from existing entries  
6. Locations modules: update linked location data carefully — city pages are separate entries  
7. `preview urls` → `diff` → `save` → `task-publish-handoff`

## Icons and media

- Prefer CMS **`icon …`** assets (see website-guide icon index)  
- Prefer existing photography on the hub; upload only approved assets  
- Safety video: reuse external video entries already on Families / Safety where possible  

## Out of scope

- `/drive/{city}` location content type → `location-pages`  
- Blog/news content → `articles`  
- Full What We Offer product pages (RouteWise, Supplemental) — clone those pages via `pages`  
- Nav/footer structure — `task-navigation`  

## Related

- General pages hub: `cms-edit://customer/pages`  
- Locations: `cms-edit://customer/location-pages`  
- Articles / newsroom links on hubs: `cms-edit://customer/articles`