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utility-landing-pages

# Utility & thin landing pages — HopSkipDrive

Playbook for **form-forward contact pages**, **thank-you** confirmations, and **thin campaign** one-offs. Keep stacks minimal — not full audience hubs or offerings.

## URL patterns

| Kind | Examples | Notes |
|------|----------|--------|
| Contact / quote | `/quote`, `/connect-with-us` | Form primary; may add light proof modules |
| Thank-you | `/get-a-quote-thank-you` and similar | Confirmation after form submit; **usually `indexed: false`** |
| Redirected legacy thank-yous | `/thank-you-*` → often `/get-a-quote-thank-you/` | Prefer editing the **canonical** destination page |
| Download / one-off campaign | Varies | Thin LP; often unlisted |

Legacy paths in redirects (e.g. `/get-a-quote-schoolbus-ride` → `/quote/`) should **not** get new CMS pages unless product asks.

## Page fields

| Field | Guidance |
|-------|----------|
| `indexed` | **`false`** for thank-you and most campaign one-offs; **`true`** for public contact (`/quote`, `/connect-with-us`) unless product says otherwise |
| `hidden` | Only if the page must not render when published |
| `title` / `description` | Clear for contact pages; thank-you can stay short |
| `featuredImage` | Optional; site default acceptable for thank-you |
| Template | Often **General page template - b2b newsletter** (verified on quote / thank-you / connect) |

## Typical content stacks (live CMS)

### Quote — `/quote`

1. **Form and image** — primary HubSpot/contact form  
2. Optional **Video grid** (+ external videos) — social proof  

### Connect — `/connect-with-us`

1. **Form and image** only — minimal  

### Thank-you — `/get-a-quote-thank-you`

1. **Text and Floating Image** hero in `topContent` only  
2. No form, no long marketing stack  
3. **`indexed: false`**

### Pattern summary

| Goal | Stack |
|------|--------|
| Capture lead | **Form and image** (or sticky form variants if already on clone) |
| Confirm submission | Short hero / simple text; no second form |
| Thin campaign | Clone closest utility page; keep 1–3 modules max |

**Forms:** Reuse portal/form configuration from the clone page — do not invent HubSpot form IDs.

## Campaign one-offs

When product needs a temporary LP:

1. Clone `/quote` or a similar thin page (`task-clone-page`)  
2. Set a unique `slug`, clear `cmsLabel`  
3. Set **`indexed: false`** unless SEO is intentional  
4. One primary orange CTA / form  
5. Prefer redirects from old campaign URLs over keeping many live CMS pages  

Do **not** clone `/schools` or `/safety` for a thank-you page.

## Reference pages

| Path | Clone when |
|------|------------|
| `/quote` | New contact / quote funnel |
| `/connect-with-us` | Minimal form-only contact |
| `/get-a-quote-thank-you` | Post-submit confirmation |

## Workflow

1. Read `cms-edit://customer/pages` and this playbook  
2. Confirm kind: contact vs thank-you vs campaign  
3. Open or clone the closest utility reference  
4. Keep stack thin; set `indexed` correctly  
5. `preview urls` → `diff` → `save` → `task-publish-handoff`  

## Out of scope

- Legal/policy documents → `legal-policy-pages`  
- Full marketing hubs / offerings / program verticals  
- Building multi-section product pages under a thank-you slug  
- Creating parallel quote pages for every ad campaign when a redirect to `/quote` is enough  

## Related

- Hub: `cms-edit://customer/pages`  
- Forms on marketing pages: still clone from offerings/hubs when the page is a full product LP (`offering-pages` / `audience-hubs`)